The creator of the coffee-based energy drink says it’s named after his own girlfriend — Jovita — and not the 45-year-old rocker.
Bon Jovi’s lawyer has written the man a letter objecting to the phrases “itsmijovi” and “itsmilife” — words that appear in the company’s marketing materials and on the can. He notes that 1 of Bon Jovi’s most popular songs is entitled `It’s My Life.’”
The drink maker he’s willing to stop using “itsmilife” on cans, but says he’s keeping the name Mijovi.
Comment: Hopefully this energy drink doesn’t suck as much as Lost Highway.