JVC Mobile Entertainment, a leading developer and manufacturer of sophisticated mobile, audio, and video products, announces their 2009 “TURN ME ON 2” campaign to promote four new in-car A/V products: the El Kameleon-KD-AVX77 5.4″ wide touch screen multimedia receiver, the KW-AVX720 7″ touch screen multimedia receiver, the KW-NT1 6.1″ touch screen navigation system, and the KW-NX7000BT 7″ touch screen navigation system. The campaign will feature a breakthrough online viral video with placement on the high definition video billboard in Times Square and in an extensive campaign that includes print ads, online banner ads, radio promotions and a summer partnership with the 2009 Crue Fest 2 tour.
Last year, JVC Mobile completely rethought its marketing strategy by dedicating the majority of its marketing and media budget to an explosive online viral video featuring Josh Todd of Buckcherry and Jacoby Shaddix of Papa Roach. Actively promoted throughout the inaugural Crue Fest, the top rock festival of the summer, the video shattered industry records for a product advertisement as it garnered over 5 million views, with video imbeds on thousands of individual community site pages such as MySpace, YouTUBE, and other blog sites.
This year, JVC Mobile has increased the stakes, with a larger production and a more expansive video concept, including over a dozen shoot locations and a cast and crew of over 60 people. The intensive 2-day shoot took place at the world-renowned Universal Studios back lot and the CBS Studios New York Street lot, with creative director/writer, Danny Klein (e2amp) and director, Steven Lippman (Steven Lippman Print + Film) at the helm. “TURN ME ON 2″ stars Charm City Devils who are featured on the Crue Fest 2 Tour this summer, and Darling Stilettos, managed and produced by Matt Sorum for One Gun Music Management, along with 7 beautiful women, all of whom race to an impromptu block party guided by their JVC Mobile navigation systems. As with last year’s video, the action in TURN ME ON 2 is driven by a diverse soundtrack emanating from the JVC Mobile in-dash units, which includes new songs from Charm City Devils, Darling Stilettos and The Last Vegas.
“We experienced significant sales growth from last year’s ‘Turn Me On’ video exposure and we anticipate even bigger results from this year’s campaign,” said Bill Turner, Vice President for JVC Mobile Entertainment.
Along with rock stars, entertainment, and great music, the viral video incorporates key interactions with JVC Mobile’s in-car technology, including the revolutionary proximity sensor, iPod/iPhone utilizing a full speed USB connections, Bluetooth compatibility, touch screen controls, and navigation capabilities. “Our new viral video is a great snapshot into JVC Mobile’s core demographic,” said Chad Vogelsong, General Manager of Marketing for JVC Mobile Entertainment. “The video makes our product the ‘hero’ by using it to navigate to a fun destination, while also entertaining everyone on the way to the destination.”
Media partner Spin Magazine has been tapped to assist in marketing, distribution, and hosting of the video at www.spin.com/turnmeon. This exclusive page will include a Behind the Scenes “Making Of” video, with interviews and testimonials from the cast and crew. Users will be able to grab imbed codes and site links from the Spin.com to spread the “TURN ME ON 2″ video around the web. The page will include an email opt-in area to capture JVC Mobile fan emails, as well as a “Buy Now” button that will take users to the Dealer Locater page the JVC Mobile’s website. This page will also feature a one-month free MP3 download promotion, which will allow viewers to download music from the viral video soundtrack before it is available for purchase.
JVC Mobile will be an official sponsor of Crue Fest 2 this summer, which stars Motley Crue, features Godsmack, Drowning Pool and Theory of a Deadman and introduces the Charm City Devils. The campaign will be actively promoted on the Crue Fest 2 tour (www.CrueFest2.com) with the viral video featured on the closed circuit venue screens at each show date as well as on the web assets for Charm City Devils, the Darling Stilettos and The Last Vegas.
To view the “TURN ME ON 2″ online viral video, log onto: