BOOYAH’S SMASH HIT SOCIAL APP NIGHTCLUB CITY AND ICONIC ROCK BAND KISS JOIN FORCES TO BRING FANS A FIRST-OF-ITS-KIND LIVE CONCERT
KISS brings traditional media and new media together to broadcast ‘The Hottest Show on Earth’
In a music event that will mark the first time a band of historic magnitude has streamed a free concert to millions through a social game, KISS (www.KISSonline.com) will broadcast their final North American date of their hugely-successful 2010 Hottest Show on Earth concert tour live in Booyah’s Nightclub City (http://apps.facebook.com/nightclubcity), a wildly-popular, music-centric social game and marketing platform for musicians on Facebook. The live concert will bring new and traditional media together by simultaneously airing on sites KROQ.com in Los Angeles and CBS Radio rock station websites nationwide via Ustream on Saturday, September 25, where KISS is headlining the Epicenter Twenty Ten Festival in Fontana, California.
Fans of KISS will be able to watch the iconic band play for FREE by simply logging on to the Nightclub City application in Facebook or by going to the KISS Ustream site. Those who view the concert in Nightclub City will be given exclusive KISS branded virtual goods to use in the game. In addition, Nightclub City players will have access to a dedicated KISS playlist in the game, featuring the top KISS songs of all-time.
Nightclub City is a digital game based around real-world music, and the landmark KISS event represents Booyah’s platform as a real-world gaming leader blending interactive entertainment with social apps while blurring the lines between the real and digital worlds.
“We’re celebrating the end of a monster tour by giving everyone a chance to relive some of what they heard and saw at the show. Unfortunately, we will not be responsible for computers melting,” said KISS co-founder Paul Stanley.
“We have always believed in pushing the boundaries…in giving the fans bang for the buck…in going where no band has gone before,” added KISS co-founder Gene Simmons. “This one’s gonna rock big time!”
The dynamic world of Nightclub City is powered by Booyah’s vision of fusing elements from the real and digital worlds to create new forms of interactive entertainment. Since opening its club doors in April 2010, more than 8.6 million active players have joined the party per month, and experienced new music within the social game setting and created special experiences that go beyond the realm of the digital world.
Those who watch the KISS concert through Nightclub City will be rewarded with special KISS- branded virtual goods. The broadcast starts at xxx on Saturday, September 25 at http://apps.facebook.com/nightclubcity.
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About KISS
KISS, the legendary American rock band formed in New York City in 1972, is one of the most influential bands in the history of rock and roll. Their career milestones are staggering. KISS is one of America’s top gold-record champions who recorded 37 albums over 36 years and has sold more than 80 million albums worldwide. Over thirty years of record-breaking tours around the globe include high-profile appearances at Super Bowl XXXIII, the 2002 Winter Olympics in Salt Lake City, the 2005 Rockin’ The Corps concert dedicated to our troops in Iraq and Afghanistan, and, most recently, the 2009 finale of American Idol that boasted 30 million viewers.
The KISS legacy continues to grow generation after generation. The unparalleled devotion and loyalty of the KISS Army to the “Hottest Band in the World” is a striking testament to the band’s unbreakable bond with its fans. In 2009, KISS was nominated for induction into the Rock and Roll Hall of Fame. Sonic Boom, KISS’ first album in 11 years and produced by Paul Stanley, is available exclusively at Wal-Mart, Walmart.com and Sam’s Club. For additional information on KISS, visit www.KISSonline.com.
About Booyah
Booyah, headquartered in San Francisco, Calif., is a leading social web and mobile entertainment company. Booyah’s mission is to be the singular destination for real-world entertainment. The entire development team draws its creativity from the consumer web and social gaming space and highly respected interactive entertainment studios, including Blizzard Entertainment, Activision, EA and Insomniac Games. Booyah is financed by Accel Partners and Kleiner Perkins Caufield & Byers’ iFund. Learn more at www.booyah.com.
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