Rising British rockers The Answer have won the ultimate rock accolade ‘ their song ‘Never Too Late’ is to be featured on the forthcoming Guitar Hero IV Game, due for release in late 2008.
Through an industry song search held at this year’s international Midem conference and hosted by Activision (the company behind Guitar Hero 3 and other huge games such as Tony Hawk Project 8, Call Of Duty and X-Men), The Answer won the vote from over 200 internationally submitted label and publisher artist tracks to have one of their tracks included in the cult game. The present game, Guitar Hero 3 currently features songs from such legends as Iron Maiden, Slayer, Muse, Guns ‘n’ Roses, Weezer and Rage Against The Machine. Come the summer hordes of front-room axe-wielding wannabes will now be trying their hand at this riff heavy classic from their debut 100,000 selling album ‘Rise’.
The search started with music companies at the recent Midem conference putting forward their bands for possible inclusion. Out of the hundreds of hopefuls, 20 were selected by Activision at a conference ‘Listening Session’, where the tracks were played to an esteemed panel consisting of leading worldwide industry executives.
Says James Cassidy, UK head of Alberts, “This is a tremendous honour and privilege for both The Answer and the Alberts label. With a new album due later this year we look forward to taking the band to a whole new level of international success”
Elsewhere, The Answer’s international success continues to build and after a great year in Japan, they were voted as the No.2 Best New Artist 2007 in Player Magazine’s readers pole. The No.1 is a domestic act, therefore rendering The Answer effectively the No.1 international band for Best New Artist’ ahead of KT Tunstall, Mika and The Fratellis! Not bad for four lads from Northern Ireland who without radio support have built a worldwide reputation like no other debut act.
2007 was an incredible year for The Answer who supported Aerosmith, the Rolling Stones and The Who to name but a few. With their profile continuing to grow and with a new album currently being written, 2008 will see them reach the dizzying heights of superstardom that they deserve.
“It’s all here: fretboard-shredding solos, jet engine vocals, a riff which will propel the internal Beavis and Butthead of anyone with warm blood into devil’s horn salutes. Marvellous.”
You can view the video for Never Too Late below!