Best Buy and Premiere Networks today announced a new multi-platform promotion called Sixx Sense Rock, a partnership curated by Nikki Sixx’s national radio show Sixx Sense to bring the “best rock on the radio” into Best Buy stores. Beginning July 15, a special Sixx Sense Rock branded display will feature a selection of eight rock albums in stores nationwide. In addition, Sixx Sense with Nikki Sixx and www.SixxSense.com will highlight one of the albums each week for eight weeks.
‘stache media, a marketing/promotion agency, is orchestrating the selection of titles in the Sixx Sense Rock at Best Buy campaign in addition to spearheading all the marketing for the promotion.
Jennifer Leimgruber, Premiere Networks SVP of Programming, stated: “Sixx Sense, now heard in nearly 100 markets nationwide, has proven itself as the new destination for rock music. Both Nikki and Premiere are committed to exposing great rock music to an even wider audience, and together with Best Buy & ‘stache media, we are now reaching the consumer in more ways than ever before.”
Sixx Sense Rock will also feature a bevy of contests for consumers during its eight-week run, the first of which is a chance to win a pair of tickets and a flyaway to see The Tour, featuring Motley Crue and KISS in a city of the winner’s choosing. This contest is currently open until July 31st, details can be found here: www.SixxSense.com/BestBuy.
For more rock news, reviews, interviews and music, dial into Nikki Sixx’s radio show Sixx Sense. For times and station details, visit www.SixxSense.com.
Steven Tyler made a rare stop to appear with old friend and fellow rock icon Nikki Sixx on Sixx Sense with Nikki Sixx for an intimate conversation broadcast last night. Tyler gave Sixx his first in depth radio interview — connecting on a personal level about their common goal of finding and breaking new artists, Tyler through his role as a judge on American Idol and Sixx as host of the radio show syndicated to over 70 alternative and mainstream rock stations by Premiere Networks. In a deep and personal interview, Tyler sat down with Sixx to talk about his new autobiography, “Does The Noise In My Head Bother You?,” becoming a judge on American Idol, his new single (his first US solo single ever) “(It) Feels So Good” and to catch up on lives well lived. Both icons of rock can boast a literal return from the dead to now being on top of the world.
“We got to really talk about how important it is to give young artists a shot,” said Sixx, who leads by example. “The audience is dying for new rock stars and Steven and I are using our new positions in the media to introduce the future of the music industry,” he continued. Hear their conversation on www.sixxsense.com.
Unlike the years that Aerosmith and Motley Crue spent together on tour, recording albums in the same studio and coming up through the clubs, talent is now discovered differently and these two heroes of rock are committed to finding the artists with quality of content.
Sixx Sense just celebrated a year on the air and is complemented by The Side Show Countdown With Nikki Sixx, which airs on the weekends. The daily program, Sixx Sense airs at 7pm local time Monday-Friday. Both radio shows as well as American Idol offer a platform to discover and deliver new music on the modern launching pads of mainstream television and radio. Sixx Sense can also be heard on its own SiriusXM Satellite Radio channel airing 24/7 on XM 161, Sixx Sense With Nikki Sixx (sixxsense.com) and on the Sixx Sense with Nikki Sixx channel on Clear Channel Radio’s digital platform iheartradio.
Each night on Sixx Sense, international rock icon, founder/bassist/songwriter of the world-renowned band Motley Crue and chart-topping band Sixx:A.M., New York Times best-selling author, clothing designer, philanthropist and photographer Nikki Sixx discusses music and lifestyle topics as he gives friend, rockers and other personalities a comfortable setting to talk openly about anything and everything with the audience listening in. Sixx is also incredibly active on his social networks, engaging with fans thru twitter, Facebook and his website. (For more information, please visit www.sixxsense.com. Fans can also follow Sixx on Twitter (http://twitter.com/NikkiSixx) and Facebook (http://www.facebook.com/pages/Nikki-Sixx/96943760335). The show’s become the place to hear it first for guests from all walks of life, including rock royalty, the first man on the moon, authors, actors and everyone in between. Dave Grohl, Jared Leto, Lemmy Kilmister, Perez Hilton, Rob Halford, CSI creator Anthony Zuiker, Four Agreements author Don Miguel Ruiz, Dog The Bounty Hunter and others.
Sixx Sense has become the go to destination for special musical announcements including the launch of OZZFest, on site broadcasts (Rock on the Range), album premieres and specials — Slash recorded a special track by track breakdown with Sixx. Sixx Sense is a must stop for announcements of all kinds.