Twenty-seven years into this interactive experiment we call ROCKLINE we continue to learn something almost every day and redefine what we once thought to be true, but now realize may no longer be. We were interactive long before computers and were at the forefront of the satellite technology we now take for granted to deliver information, light up our GPS’s and i-Phones and zap television signals and technological wonders right to our fingertips. Our current stance on booking guests can be better understood by taking a quick peek into the past. Originally, ROCKLINE was broadcast one night a week as we made rockstars interactively available to their fans. Simple enough. This continued until 1997 when, because of the changing face of radio, we splintered into two nights a week featuring Active (newer) artists and Classic (established) guests. This worked extremely well until recently when we realized that guests whom we eagerly welcomed to the show in the 1980’s no longer fit neatly into our two categories. Bands that were once mainstays of the program were inadvertently being excluded. Something had to change and it had to be our mindset. Looking back at our guest list for this year tells the story succinctly. We opened the parameters and welcomed both Billy Joel and Iron Maiden, two artists about as different as one could imagine. REM joined us for the first time in years. We opened the door to guests who were regulars twenty-five years ago, but hadn’t joined us in over a decade. We felt we needed a selling point to justify our repositioning, so we began asking for more live performances…long ones…electric ones…good ones. This opened the door for Queensryche, RATT, Warrant, Great White, Dokken, Tesla and Kip Winger to join us to mention a few. The response has been far beyond expectations. Zero complaints and amazingly positive feedback. We also decided that occasionally, rather than not welcome a guest at all, that we would include a show or two without phone calls, but only when necessary. The result has been a year of wonderful diversity, far more live performances and the best line up in our history. ROCKLINE has evolved by remembering our past.
Our next show employs two of the aforementioned elements. Kip Winger, solo artist and leader of the band bearing his name, joins us for our next show. This wouldn’t have happened last year, because the night this show will be broadcast, Kip will be performing in England. Check out his itinerary at MySpace.com/KipWingerMusic We invited him to join us a few weeks ago in the middle of a beautiful Southern California afternoon to discuss his brilliant new album “From the Moon to the Sun” and to perform a live acoustic set to share with you. The result is a sometimes haunting and personal musical foray that is also at times explosive and jaw-dropping. Winger’s prowess, his breadth and scope is on full display as he takes on brand new songs and blends in stirring renditions of Winger songs such as an incendiary reading of “Blind Revolution Mad”. An album title has never been more apropos either as he serves up music from the moon to the sun…and back again. Kip also took on all of our questions without restriction or limitation. You won’t believe how Beavis and Butthead’s absolutely disrespectful trashing of him served as a powerful motivational tool and helped him reach a level previously unimagined and surprising recognition from a whole new audience. He’s moved from New York to LA to Santa Fe and now Nashville and his music reflects the diversity of his chosen hometowns.
Nothing was off limits, everything was on display and are we ever glad we reexamined our stance on who we invite to join us. Trust us; you do not want to miss this special evening with Kip Winger, candid in conversation and explosive in concert, only on the next ROCKLINE!