In front of a capacity crowd at the world-famous Whisky A-Go-Go, complete with music industry tastemakers, Guitar Center and MÖTLEY CRÜE selected THE LAST VEGAS from Chicago, Illinois as the winner of Guitar Center On-Stage last night.
Over the past eight weeks, bands across the United States submitted their music at makerockhistory.com. From close to 8,000 submissions, 30 semi-finalists were selected, which were then narrowed down to the six top undiscovered bands in the country, with THE LAST VEGAS prevailing as the one band chosen for the ultimate, career altering opportunity — the chance to open on tour for rock icons MÖTLEY CRÜE.
In addition to the slot on MÖTLEY CRÜE‘s 2009 “Saints Of Los Angeles” U.S. tour (dates to be announced on Friday, November 14), THE LAST VEGAS also takes home $25,000 cash, $20,000 in exclusive new gear from Gibson Guitars, management from Tenth Street Entertainment, and a recording deal from Eleven Seven Music. In true CRÜE fashion, THE LAST VEGAS also found out that their career is literally going from “0” to “60” overnight and will be opening for the notorious rockers at the Hollywood Palladium in Los Angeles this Friday, November 14. The band will record its first single immediately. It will be available as a stream on AOL on November 24 and as a download on iTunes by November 25.
Guitar Center On-Stage is a revolutionary platform for organically scouting and launching upcoming, unsigned artists in the music industry. The six final bands each performed three songs live for their potential tour mates and mentors, MÖTLEY CRÜE. However, it was THE LAST VEGAS that truly stole the night.
“The overall talent and energy of THE LAST VEGAS surpassed our expectations,” said MÖTLEY CRÜE‘s Vince Neil. “MÖTLEY CRÜE is excited to pass the torch on to these amazing musicians, just as Ozzy did for us over 25 years ago.”
Norman Hajjar, EVP and Chief Marketing Officer for Guitar Center noted, “We are thrilled with the outcome of the debut of the Guitar Center On-Stage initiative. The proof is in the amount of fans and bands that showed their support on the makerockhistory.com site — with over 500,000 unique visitors per month. Not only was this our most ambitious program to date, but also so fulfilling to provide a platform that discovers up and coming bands from across the nation, and now for THE LAST VEGAS. On-Stage marks a major milestone in Guitar Center‘s history for supporting aspiring artists.”
“From the label and management perspective,” said Allen Kovac, CEO and Founder of Tenth Street Entertainment and Eleven Seven Music, “We are looking forward to supporting THE LAST VEGAS, and taking the next steps to further launch their career and support them with innovative marketing, radio promotion, public relations and of course preparing them for the tour of their lives — with MÖTLEY CRÜE!”
Chad Cherry, lead singer of THE LAST VEGAS, said, “Guitar Center On-Stage has been an amazing journey so far and we are just getting started. It is hard to grasp right now, but we know our lives are going to completely change. Now we are ready to put on a killer live show and are ready to rock at the Hollywood Palladium.”
Courtesy of Blabbermouth.