Nickelback, Sprint and Ace Marketing & Promotions Inc. Partner to Deliver Bluetooth & Wi-Fi Proximity Marketing Campaign
Nickelback Fans Attending the April 8th Show at the Sprint Center to Receive Free Content via Bluetooth & Wi-Fi — Fans, Turn Your Bluetooth Visibility “ON”
Ace Marketing & Promotions Inc. announced today that they have teamed with Nickelback and Sprint to deliver what has come to be known as Ace’s flagship product, Rockzimity — a dynamic Bluetooth & Wi-Fi multimedia content delivery system compatible with over 1000 mobile devices, including the iPhone. All fans have to do is to turn their Bluetooth Visibility to “On” & Discoverable and upon entering key areas in and around The Sprint Center in Kansas City, for example, fans will be presented a message “Would You Like A Free Video From Nickelback?”. Upon accepting “YES” the message download immediately begins, quickly and seamlessly and is then stored in the consumers media folder. From there the content can be virally spread to family and friends via email or Bluetooth. For Wi-Fi enabled devices all consumers have to do is connect to the Nickelback localized network that is created and then launch their browser.
Ace Marketing & Promotions Inc., a mobile marketing leader focused on the advancement of the brand to consumer relationship, utilize Proximity Marketing to engage fans and touch them from many angles and access points. Most recently, Ace Marketing & Promotions Inc. and Madison Square Garden successfully delivered content and downloads to thousands of consumers in their most recent campaign focused on delivering branded content & promotional ticket offers to some select events at the Garden. Michael Trepeta, President for Ace Marketing & Promotions Inc., stated, “We have seen great results in our most recent campaigns at MSG and across the country, fans are coming to the shows with their Bluetooth Visibility ‘On’ and coming expecting something exciting, something that engages them.” When asked, Nickelback Manager, Bryan Coleman, stated, “Nickelback are continually searching for new and exciting ways to interact with their fans. This amazingly creative Bluetooth technology allows for actual ‘real time’ contact with our fans during our live show and creates unlimited opportunities.”
Matt Gaines, CMO for Ace Marketing & Promotions, went onto say “We are focused on what we want to accomplish with this pilot program with Nickelback and Sprint. We want to engage fans, deliver rich media relevant content from Nickelback and motivate consumers to make a move to Sprint. By enhancing the artist-to-fan relationship, something vital in today’s music industry climate, we can allow fans to participate in the marketing campaign. All fans coming to this event with their Bluetooth Visibility enabled, they leave with something on their mobile device that they share with families and friends not only at the event, but for weeks to come, a perfect viral result. Fans will receive wallpapers, ringtones and some other great pieces of content, totally Free from Nickelback and Sprint.”
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