Hinder Fans Attending the April 19th Show to Receive Free Content via Bluetooth & Wi-Fi — Fans, Turn Your Bluetooth Visibility “ON”
Ace Marketing & Promotions Inc. announced today that they have teamed with Hinder to deliver what has come to be known as Ace’s flagship product, Rockzimity — a dynamic Bluetooth & Wi-Fi multimedia content delivery system compatible with over 1200 mobile devices, including the iPhone. All fans have to do is to turn their Bluetooth Visibility to “On” & Discoverable and upon entering key areas in and around The Washington Avenue Armory in Albany NY, for example, fans will be presented a message “Would You Like A Free Video From Hinder?” Upon accepting “YES,” the video download immediately begins and then is stored in the consumer’s media folder. Content can easily be shared with family and friends via email or Bluetooth. Wi-Fi enabled devices connect to the Rockzimity localized network that is created and then launch their browser with any address ending in dot com. (.com)
Ace Marketing & Promotions Inc., a mobile marketing leader focused on the advancement of the artist-to-fan relationship, utilize Proximity Marketing to engage fans and touch them from many angles and access points at key locations in arenas, amphitheaters and stadiums. Most recently, Ace Marketing & Promotions Inc. and Nickelback successfully delivered content and downloads to thousands of consumers in their most recent campaign at the Sprint Center in Kansas City on April 8th. “The results of this campaign were tremendous; bands like Hinder and Nickelback really understand the impact Rockzimity (Proximity Marketing) is having with audiences attending these events. The consistent campaign results of nearly 90 percent acceptance prove that consumers want to participate in these highly interactive Proximity Marketing campaigns,” stated Jim Meckley Director of Proximity Marketing for Ace. Kevin “Chief” Zaruk from Hinder management went on to say, “In the ever changing music industry, we are always looking at new and exciting ways to promote and market to our fans! Rockzimity and Ace Marketing is exactly the kind of new technology to accomplish this. We appreciate our fans and want to give them something back!”
This week we head down under to check out the Melbourne five piece known as Electric Mary. The band came together in 2003 when singer Rusty Brown and guitarist Irwin Thomas met, later adding second guitarist Pete Robinson, bassist Alex Raunjak, and drummer Venom to the mix. Blues based, 70’s inspired pub rock with heavy doses of “Coverdale era” Deep Purple, Free, and Bad Company thrown in is how I would describe Electric Mary’s sound. After releasing two e.p.’s in ’04 and ’06 the guys have just released their full length debut titled “Down To The Bone”. If the first two tracks off the album “Let Me Out” and “No One’s Does It Better Than Me” doesn’t get your heart pumping and feet stomping then you need to go see the doctor because you’re probably considered legally dead. When you add other stompers such as “One Foot In The Grave”, “Sorry”, “Crashdown” and “Luv Me” you are in for a seriously good time.
Electric Mary have toured Australia with Whitesnake, Judas Priest and are gearing up to support Jon Lord on his next trip down under. After making fans out such people as David Coverdale, Iron Maiden’s Adrian Smith, and “Little” Steven Van Zandt, the guys in Electric Mary are ready to take on the rest of the world and they are definitely on the right road. By the way if you are wondering where the band came up with their name, I’m sure Mary Campbell, the studio manager for the legendary Electric Lady Studios in New York could help you out with that story.