Fans Turn “ON” Bluetooth VISIBILITY for FREE Def Leppard Content via Bluetooth & Wi-Fi, Experience Rockzimity. Accept the Message, Get the Content. Get Rocked.
Ace Marketing & Promotions, Inc. announced today Def Leppard’s 2009 North American tour is sure to be the hottest Rock show of the summer with special guests Poison and Cheap Trick. The tour kicks off this month on June 23rd in Camden, N.J. Fans attending any of these events will want to make sure that they don’t leave home without their mobile phone and certainly don’t leave it in the car, because Def Leppard is offering fans more ways to interact with them than ever before. Def Leppard is promoting “ROCKZIMITY,” a Bluetooth and Wi-Fi Proximity Marketing System powered by Ace Marketing & Promotions Inc . Def Leppard also announced that they have added SMS TEXT MESSAGING promotions on the North American portion of the tour, leveraging Ace Marketing’s full suite of “Team and Tour mobile interactive solutions.” In today’s economic climate and in the entertainment industry, you have to add more value and a more interactive experience for consumers. Def Leppard’s doing just that, we are honored to be partnered with them for this dynamic tour,” stated Matt Gaines, CMO for Ace Marketing & Promotions.
Fans arriving at the show, with any of the 1,200 compatible enabled mobile devices (including the iPhone), will be offered FREE Def Leppard content. Some of the content features select Def Leppard Album Art Wallpapers for your cell phone, video clips and “voice-tones” featuring your favorite Def Leppard band member voices as a Ringtone. All concert-goers have to do to participate in “ROCKZIMITY” is ENABLE their Bluetooth Visibility and then visit any of the “ROCKZIMITY” Hot Spot locations throughout the venue. For iPhone users, simply connect to the “ROCKZIMITY” the Wi-Fi localized network that is created in the active zones.
Here’s how it works, there are clearly identified ROCKZIMITY zones and “CALL TO ACTION” sign will direct fans to ENABLE the Bluetooth VISIBILITY on the mobile device. Once ENABLED and a fan’s VISIBILITY is set to DISCOVERABLE, the Proximity Marketing system will detect ENABLED devices within the zone (approximately 50-100ft). Fans will receive the message “Do you want to receive a VIDEO from Def Leppard?” Upon accepting the message, the content download begins, only taking a few seconds and then is stored in the media folder on a fan’s mobile device. Immediately following another prompt will offer fans the next piece of content. There is no cost, no data charges, no minutes of service, just having their Bluetooth enabled and set to Always Visible or DISCOVERABLE.
Fans also have the opportunity to participate in many DEFLEP text messaging promotions featuring a free test drive of the fan club, select autographed merchandise or even a short personal phone call from one of the members of the band. Def Leppard front man Joe Elliott stated, “These unique fan interactions provide relevant, engaging opportunities for our fans, Def Leppard is committed to delivering a one of a kind, artist to fan experience.” Def Leppard drummer Rick Allen went on to say, “Fans can now stay connected with Def Leppard, Anytime, Anywhere and On The Go. With Def Leppard’s Mobile Website (http://m.defleppard.com) ROCKZIMITY, Proximity Bluetooth Technology and Text Messaging Def Leppard is providing meaningful ways to interact with fans, our most important customer.” For the complete Def Leppard 2009 Tour Schedule and more information on ROCZIMITY visit www.defleppard.com.