Best Buy and Premiere Networks today announced a new multi-platform promotion called Sixx Sense Rock, a partnership curated by Nikki Sixx’s national radio show Sixx Sense to bring the “best rock on the radio” into Best Buy stores. Beginning July 15, a special Sixx Sense Rock branded display will feature a selection of eight rock albums in stores nationwide. In addition, Sixx Sense with Nikki Sixx and www.SixxSense.com will highlight one of the albums each week for eight weeks.
‘stache media, a marketing/promotion agency, is orchestrating the selection of titles in the Sixx Sense Rock at Best Buy campaign in addition to spearheading all the marketing for the promotion.
Jennifer Leimgruber, Premiere Networks SVP of Programming, stated: “Sixx Sense, now heard in nearly 100 markets nationwide, has proven itself as the new destination for rock music. Both Nikki and Premiere are committed to exposing great rock music to an even wider audience, and together with Best Buy & ‘stache media, we are now reaching the consumer in more ways than ever before.”
Sixx Sense Rock will also feature a bevy of contests for consumers during its eight-week run, the first of which is a chance to win a pair of tickets and a flyaway to see The Tour, featuring Motley Crue and KISS in a city of the winner’s choosing. This contest is currently open until July 31st, details can be found here: www.SixxSense.com/BestBuy.
For more rock news, reviews, interviews and music, dial into Nikki Sixx’s radio show Sixx Sense. For times and station details, visit www.SixxSense.com.